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Understanding Pricing Types

Pricing types defines how your product is handled in the storefront when your customers decides to move forward with your item.

You can create unlimited Pricing types (Price, Shoppers Group, Donation, Link, Contact us, Free).

Standard: This the default and standard price option if you want your product to be bought base on the price you specified.
Shoppers Group: Allows you to setup and display your product's price base on your customer access level or groups. Refer to Shopping Groups article under Catalog section in this documentation to understand better the setup and configuration.
Donation: This is a type of pricing if you want a Donation style of product pricing or very similar to crowd funding model where user gives an amount for the item.
Link: This type of pricing allows you to specify an external link for your product to see the available pricing.
Contact us: This is similar to Link pricing where you can specify the link to 'contact us page" of your site to inquire for pricing.
Free: A free product can be downloaded automatically if it is an electronic product.

In the product edition page, standard pricing looks like this;

In the product edition page, contact us looks like this;

Donation looks like this in the storefront;